I worked closely with our Creative Directors and the VP of Creative to ensure a consistent user experience and branding for both current and prospective students. Each Integrated Marketing campaign has many moving pieces, and the ACD is responsible for leading and directing these multidisciplinary teams (design, product management, engineering, analytics and brand marketing) from conception to design to creative execution.
Projects: Innovator's Accelerator, New Student Welcome Toolkit, Responsive Email Template/System, numerous national marketing campaigns
General Landing Page
Facebook/ThisMoment Commencement Campaign
New Student Welcome Toolkit
Responsive Email Templates